Brewdog How To Disappear Completely

Newark; CAMRA Festival, May 2009.

New Brewdog; I am assaulted by hops, in a tent.

Then, I leave for the Lincoln CAMRA fest

"In a little while I'll be gone / The moment's already passed
Yeah it's gone / And I'm not here This isn't happening"

Lincoln; CAMRA Festival, May 2009.

I am sludged by brown beer, in a drill hall.

"This isn't happening / I'm not here / I'm not here"

Derby; my dining room table, December 2009.

Bottles bludgeon old wounds.

Strobe lights and blown speakers? Almost.

Opening the bottle and squatting three feet away, still there's a hop relentless assault. Reminds me initially of Nanny State. Make those memories go away...

No apologies to be found. No quarter asked. No quarter given. Relentless pine, discordant bitterness. Daft grapefruit. Yet - once you've puckered up, buttercup, those hops seep into your soul and you're grateful for the transfer.

It may yet be overdrawn in the hop account, though BrewDog didn't forget to settle the malt bill. Self-redeeming. Just.


The lyrics came from something Michael Stipe said to me. I rang him and said, "I cannot cope with this." And he said, "Pull the shutters down and keep saying, 'I'm not here, this is not happening'".

Thom Yorke


...Within the first couple bars of “How to Disappear Completely,” I knew I was in deep shit...

...There’s a specific satisfaction when a sad song comes on amid your own heartbreak... does take me back to the hotel room in Samoa: cool linoleum under my feet, a glass of sickly-sweet liquor on the nightstand, and the inescapable awareness that I had lost something huge...

Dan Clem

(from the ever-excellent McSweeney's)


... it just completely messes you up.

The idea came from a conversation with Scott from Hamilton's Tavern (killer beer bar in San Diego). He suggested a 4.5% session double IPA. We just made the concept a little crazier, a little more BrewDog.

James Watt

Brewdog blog


“The hoppiest beer?” Garrett asked. “It’s a fairly idiotic pursuit, like a chef saying, ‘This is the saltiest dish.’ Anyone can toss hops in a pot, but can you make it beautiful?”

New York Times


I fear that hops will always break my heart. Tease my palate. Dance on my grave. Rarely be lost.

(and Never Be Found)

1 comment:

  1. I was in the front row at the Radiohead concert in Dublin that inspired this song. I wish I could get this beer.