LocAle is one of the most significant CAMRA campaigns they've ever run. It promotes pubs that sell locally brewed real ale, which benefits not only themselves but their customers, the local brewers, the local economy and the environment.

Every CAMRA branch ought to be supporting LocAle. And what better way of promoting the campaign than having a LocAle bar at every local CAMRA beer festival? Not just a few local beers scattered around the venue. A dedicated section of the stillage with banners and beermats covered in the logo. The distance from festival to brewery in miles advertised on the cask end. Perhaps a sampler tray placed out at set times when it's quieter.

LocAle has the potential to engage casual drinkers into CAMRA campaigns. Every CAMRA festival should make a LocAle bar a high-visibility priority. Take pride in your own campaign; promote it with vigour, shout about its success. Then licensees will be more convinced to adopt it. >