Showing posts with label stuff that dreams are made of. Show all posts

Repositioning the BrewDog Offer

Let's say you love BrewDog - love the beers, the experimentation, the attitude. But you're not keen on parting with 230 quid for a share in the company.

Because it costs too much / offers little financial return.

What if the offer was repositioned?

What if you could join a membership club, let's call it 'The BrewDog Pack'?

What if the benefits were;

- 20% discount at their online shop
- the chance to buy beers brewed only for club members
- newsletters/Tweets/SMS to alert you when new beers are available
- exclusive 'meet the brewer' sessions held around the UK
- an annual members get-together with lashings of beer
- your name etched into the wall of the new brewery, which your membership fee helped to fund

What if you paid £10 a year for the privilege?

Would you be interested?

So, what if you could only buy a lifetime membership?

What if that lifetime membership entitled you to an introductory case of beer brewed uniquely for members, along with a glass, t-shirt and bottle opener?

What if that lifetime membership also gave you an equity share in the business?

What if that cost £250?



Would you join the Pack? >