Repositioning the BrewDog Offer
Let's say you love BrewDog - love the beers, the experimentation, the attitude. But you're not keen on parting with 230 quid for a share in the company.
Because it costs too much / offers little financial return.
What if the offer was repositioned?
What if you could join a membership club, let's call it 'The BrewDog Pack'?
What if the benefits were;
- 20% discount at their online shop
- the chance to buy beers brewed only for club members
- newsletters/Tweets/SMS to alert you when new beers are available
- exclusive 'meet the brewer' sessions held around the UK
- an annual members get-together with lashings of beer
- your name etched into the wall of the new brewery, which your membership fee helped to fund
What if you paid £10 a year for the privilege?
Would you be interested?
So, what if you could only buy a lifetime membership?
What if that lifetime membership entitled you to an introductory case of beer brewed uniquely for members, along with a glass, t-shirt and bottle opener?
What if that lifetime membership also gave you an equity share in the business?
What if that cost £250?
Would you join the Pack? >
Because it costs too much / offers little financial return.
What if the offer was repositioned?
What if you could join a membership club, let's call it 'The BrewDog Pack'?
What if the benefits were;
- 20% discount at their online shop
- the chance to buy beers brewed only for club members
- newsletters/Tweets/SMS to alert you when new beers are available
- exclusive 'meet the brewer' sessions held around the UK
- an annual members get-together with lashings of beer
- your name etched into the wall of the new brewery, which your membership fee helped to fund
What if you paid £10 a year for the privilege?
Would you be interested?
So, what if you could only buy a lifetime membership?
What if that lifetime membership entitled you to an introductory case of beer brewed uniquely for members, along with a glass, t-shirt and bottle opener?
What if that lifetime membership also gave you an equity share in the business?
What if that cost £250?
Would you join the Pack? >