We’re halfway through the Hops A-Z, so let’s take some time out for reflection. Not on hops as such, but on the nature of brewing:

The macro brewer was horrified to find the craft brewer sitting beside his mash tun, drinking a pint.

“Why aren’t you brewing?” said the macro brewer.

“Because I have brewed enough beer for the day.”

“Why don’t you brew more?”

“What would I do with it?”

“Earn more money. Then you could have a larger tun and copper, and more fermenters, and brew more beer. That would bring you money to buy a bottling line, so more beer, more money. Soon you would have enough to buy two breweries, even a group of them . Then you could be rich like me.”

“What would I do then?”

“Then you could really enjoy life.”

“What do you think I am doing now?”

Which would you rather have: a fortune or a capacity for enjoyment?

Adapted from The Contented Fisherman, Anthony De Mello


  1. You make a good point Reluctant, and I'd like to think I'd take more beer, but I'd be worried I was swimming in my own self indulgence?!

  2. that one is getting copyed and pasted then printed for the brewery wall

  3. Very good. I just built a bigger brewery but it did make me hoppier.