Moritz
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The Moritz brand has a proud history in Catalonia. Formed in 1856 by an Alsatian brewer, Louis Moritz Trautman, it enjoyed over a hundred years of success before financial problems brought about the brewery's closure in 1978. But old beers never die - they live on in fond memories. "The brand has stayed in people's brains," says Albert Castellón, general manager at Moritz. "This has helped us communicate our message."
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So, Moritz has established heritage, impressive marketing... but does it taste any good? I gave away a dozen bottles to long-time lager drinkers and here's what they said:
"it reminded me of Molson Dry...I like my lager to be a bit more remarkable"
"better than Fosters, Kronenburg etc but I wouldn't buy it if a large bottle of Stella costs less"
"a nice brew, not what I'd expected, not flabby"
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"it had a different taste to what I'd expect from a continental lager"
"I can see myself sitting on my patio in the summer enjoying a few bottles"
"quite dry and crisp"
"not as distinctive as Bud, Carslberg, but in a good way"
"not as much of an edge as other lagers"
"quite flavoursome and not too lagery "
Good to see that a fair few people found it surprising. If you're used to the torpor of common continental bottled lager brands, then Moritz will indeed taste different enough. It's a different beastie to Stella, reassuringly refreshing rather than unneccesarily expensive.
My take? It's clean, dry, a little butteryness up front, a little bitter finish. It's a lager that gets the job done in a soft Saazish way and does wonders to reclaim the style away from the usual metallic eurofizz. Goes well with sausage and chips on a cool February evening but probably goes down better in Barca with tapas at a pavement cafe watching microskirts and mopeds scuttle down boulevards as the evening heat wears away.
Thanks to my intrepid lager tasters for their input and to beermerchants for the samples.
It's brewed in Zaragoza now under contract and, apparently, the company (run by descendents of the original owners) now owns the old brewery again and has vague plans to install a micro-brewery there... well, they'd best get on with it as I didn't think the beer was much cop when I had it in Barcelona a few years back!
ReplyDelete"not as distinctive as Bud, Carslberg, but in a good way"
ReplyDeleteTalk about damned by faint praise"