Wishlist #5; More brewers' collectives
OK - you're a microbrewer. You may have another bod to help with cask cleaning/deliveries. You may have someone who you've cajoled into sorting out the admin and finances. But chances are, for most of the grunt work you're all on your lonesome. You've got to brew, market, sell, distribute, promote, research....
If there are a dozen microbrewers in your area, you could treat them all as competitors. You could all struggle with the same issues. And then you could watch yourself and others go bust. Or you could accept that there's strength in numbers.
I love the idea of brewer's collectives. We have it here in Derbyshire. They operate a 'one-stop shop' for beer festival ordering. They collect empty casks for other members. They promote an 'ale trail' of pubs where member's beers can be bought. They meet regularly to discuss links with universities, access to laboratory services, joint marketing initiatives...
This seems such an obviously good idea that I don't know why other counties/cities/regions have adopted it. Unless they have and I haven't noticed. Either way, more brewers' collectives seem an ideal way to strengthen the hand of microbrewers in these straitened times.
If there are a dozen microbrewers in your area, you could treat them all as competitors. You could all struggle with the same issues. And then you could watch yourself and others go bust. Or you could accept that there's strength in numbers.
I love the idea of brewer's collectives. We have it here in Derbyshire. They operate a 'one-stop shop' for beer festival ordering. They collect empty casks for other members. They promote an 'ale trail' of pubs where member's beers can be bought. They meet regularly to discuss links with universities, access to laboratory services, joint marketing initiatives...
This seems such an obviously good idea that I don't know why other counties/cities/regions have adopted it. Unless they have and I haven't noticed. Either way, more brewers' collectives seem an ideal way to strengthen the hand of microbrewers in these straitened times.
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