tag:blogger.com,1999:blog-4108264242738379237.post438662449785709526..comments2023-12-12T05:57:43.705+00:00Comments on Reluctant Scooper: Beer blogging about brands. Why?Volkscamperhttp://www.blogger.com/profile/12868357662452211373noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-4108264242738379237.post-70269718492082379372012-06-01T09:44:01.791+01:002012-06-01T09:44:01.791+01:00Kristy -- if you can just not *too* obviously base...Kristy -- if you can just not *too* obviously base most of your examples of bad behaviour on us, that would be great...Baileyhttp://boakandbailey.comnoreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-62151746651047352612012-05-31T20:53:55.036+01:002012-05-31T20:53:55.036+01:00Oh my - now that's a challenge Bailey! I am ON...Oh my - now that's a challenge Bailey! I am ON it :o)Kristyhttps://www.blogger.com/profile/02641030168757305205noreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-78379828400110097752012-05-31T11:38:13.892+01:002012-05-31T11:38:13.892+01:00It's the long tail that matters. I have google...It's the long tail that matters. I have google delivering a lot of readers for beers, breweries and pubs barely covered by others, at least not in English. The same goes for beer festivals.<br /><br />When it comes to the major brands, I assume their web sites generally feature games, sport sponsorhip etc, everything but beer. (I rarely bother to read them, I am simply not interested in global lagers.)<br />If, say, Carlberg wanted to use bloggers, they would probably sponsor competitions, giveaways etc.Knut Alberthttps://www.blogger.com/profile/09330987617984777530noreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-8918488259138490082012-05-30T20:28:36.316+01:002012-05-30T20:28:36.316+01:00Oh, and I meant to say... when we're researchi...Oh, and I meant to say... when we're researching a consumer product, we often add the term 'blog' to the end of our search because we don't want the manufacturer's website, robot-run review sites or online stores, and we were doing that for some time before it ever occured to us to start our own blog.Baileyhttp://boakandbailey.comnoreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-6773866053958431262012-05-30T20:26:26.848+01:002012-05-30T20:26:26.848+01:00Kristy -- time for you to write a blog post advisi...Kristy -- time for you to write a blog post advising bloggers how not to be dicks when dealing with breweries/PR people? Would be an interesting read.Baileyhttp://boakandbailey.comnoreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-35845058866940516202012-05-30T13:22:50.368+01:002012-05-30T13:22:50.368+01:00The first scenario you describe is pretty much wha...The first scenario you describe is pretty much what you would want as a beer brand - links to your own platforms first to engage people in your brand (hopefully!) and links to where they can buy the stuff. Unless you get a big hit in a national then a blog write up can be way down in the search. <br /><br />Does that mean blogs don't matter and you shouldn't bother with them? Not at all, they should be part of the overall mix but not relied on. <br /><br />What's important is that over 30% of people use online articles and reviews to help them make a purchase decision . So, assuming a favourable review, blogs allow you to reach an audience that you perhaps wouldn't normally have access to and encourage purchase. <br /><br />The downside is often the reach is limited and blogs tend to be followed by like minded people so while you've got your product in front of them they're just as likely to reject as if you waved it in their face. <br /><br />If you're relying on blogs and not investing in building your own platforms you're on a hiding to nowhere longterm but, as part of an overall online programme, they have an important role to play. <br /><br />Although I've been on the receiving end of as many obnoxious bloggers overstating their importance as Boak & Bailey have bad PRs so pick your blogs carefully - less is definitely more!Kristyhttps://www.blogger.com/profile/02641030168757305205noreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-22447879925627069332012-05-30T11:19:45.107+01:002012-05-30T11:19:45.107+01:00You also have to remember that Google will return ...You also have to remember that Google will return different results for different people. Their algorithms take you and your history into account as well. Try doing it on something like http://duckduckgo.com/ and see what happens...Bobahttp://beer.bobarnott.com/noreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-90049499647532836012012-05-30T05:05:21.980+01:002012-05-30T05:05:21.980+01:00If a behemoth like Pilsner Urquell agreed to spons...If a behemoth like Pilsner Urquell agreed to sponsor an event like the EBBC for a second year in a row, then must believe they are getting some value in return. The Google experiment doesn't give you an accurate picture because bloggers in general know very little about SEO and other tools that increase your "rankings" in Google, while big brewers, distributors and retailers have people working specially for that. <br /><br />Bloggers are important mostly for smaller producers, who often tend to use them as free advertising/PR. And it's quite effective because almost all of the readership of beer blogs are people who are already interested in beer.<br /><br />That said, I don't believe we are as important as some of us would like to believe.PivnĂ Filosofhttps://www.blogger.com/profile/17883511608403454943noreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-32542113030798001742012-05-29T23:28:56.669+01:002012-05-29T23:28:56.669+01:00I forgot that Google has a separate Blog search en...I forgot that Google has a separate Blog search engine: http://www.google.ca/blogsearch?hl=enAlanhttp://agoodbeerblog.comnoreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-19373758910920617682012-05-29T22:48:35.276+01:002012-05-29T22:48:35.276+01:00What's a beer blogger?What's a beer blogger?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-597977729850267462012-05-29T22:47:58.366+01:002012-05-29T22:47:58.366+01:00What's a beer blogger?What's a beer blogger?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-47577010259492433422012-05-29T21:37:06.328+01:002012-05-29T21:37:06.328+01:00Will give this some more thought but... Those resu...Will give this some more thought but... Those results still sound pretty good. Most bloggers are just drinkers who've signed up for a free service. That the opinions of punters feature at all in the 'buzz' for major international brands with huge marketing budgets is incredible. And try googling Greene King... (But, again, you might get a different result than we did.)Baileyhttp://boakandbailey.comnoreply@blogger.comtag:blogger.com,1999:blog-4108264242738379237.post-17160223296112614942012-05-29T21:26:36.464+01:002012-05-29T21:26:36.464+01:00Welcome to the future. Google changed its formula ...Welcome to the future. Google changed its formula to lower blog rankings a few years back and appears to have found a way to succeed. Also, they are gently steering readership to Google reader and away from direct visits to scoop the ad revenue such as it was. <br /><br />Blogs are now somewhat like the 8-track of social media. But as a retro information super highwayman, I still approve.Alanhttp://agoodbeerblog.comnoreply@blogger.com